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This talk was given at a local TEDx event, produced independently of the TED Conferences. nJennifer Nacif tells us how to shift manipulation to motivation when it comes to communicating with our children. Jennifer plays the characters of four different children, and in clever fashion, shows us how different personalities require different reactions from parents. The needs of each personality are not only relevant to the children in our lives, but to everyone we encounter, and Jennifer provides easy and actionable ways to motivate and empower those around us.